Throughout my journey, I've been deeply immersed in the realm of creativity and innovation, dedicating over 20 years to crafting meaningful experiences. From leading transformative initiatives to weaving digitally connected strategies into the fabric of various organizations, my passion lies in shaping stories that resonate and strategies that spark growth. It's been an incredible adventure, collaborating with remarkable teams and leaving a mark on some of the world's most beloved brands. Here's to the next chapter of exploration and discovery!

Past Lives

Jackman Reinvents

Head of Customer Experience

SPC Loyalty

VP of Digital Innovation

Mars

Director Digital Innovation

Philter Communications

Developer

Core Principles

Growth Mindset

Focus on improving, not perfecting. You do not need complete resolution of the problem. You only need improvement. Consistent improvement over time leads to resolution. With this in mind, all problems have a solution.

Be Relentless

Within sixty seconds, turn every problem thought into a solution focus. What is one thing I can do differently that could make this better?— within sixty seconds of a problem arising, literally causes our level of optimism and success to grow.

Utilize the Socratic Power

The power of this tool lies in its use as a question. Avoid answering this question for another person. Encourage others to develop their own solutions by answering for themselves.